SEO & organic growth
Make your expertise easier to discover. We connect technical foundations, useful content and local relevance into a search programme your team can act on.
A search review begins with crawlability, indexation, page structure and the paths people take through your site. We distinguish technical obstacles from content gaps, then prioritise work by commercial relevance and implementation effort.
A keyword list is only the beginning. We map questions to product, service and editorial pages, identify competing pages and prepare briefs that help subject specialists write with clarity.
For businesses serving a defined area, we align location pages, business information and local content. English and French search journeys receive separate attention; translating a keyword list is not a local strategy.
What the engagement includes
A good fit for service businesses, established online stores and organisations rebuilding their website.
Let’s make a plan ↗04 / THE SCOPE IN DETAIL
| Workstream | What we examine | What you receive |
|---|---|---|
| Technical foundations | Crawl paths, indexation signals, canonical URLs, redirects and the relationship between templates. | A ranked issue register with affected pages, intended behaviour and implementation ownership. |
| Content architecture | Service and category structure, internal competition, unanswered questions and the next useful link. | A page map, editorial briefs and a sequence for updating existing content before adding more. |
| Local & bilingual discovery | Language-specific intent, location relevance and consistency of public business information. | Distinct French and English recommendations with a local-content plan. |
FROM THE WORKING FILE
Illustrative working example. The actual recommendations follow your business, data and implementation constraints.
05 / BEFORE WE BEGIN
Bring your business objective, current website, relevant account access and the constraints your team is working within. We agree who approves the work and who implements it before the first changes.
Compare ways to work together ↗No. Search visibility depends on many factors. A useful scope commits to defined work, implementation quality and transparent measurement.
Not necessarily. The initial review separates fixes that fit the current site from changes that need development or a migration plan.