Working checklists

LAM / WORKING TOOL

Campaign readiness

0 / 6 reviewed

The offer and intended audience are described in one clear paragraph.The landing page continues the promise made in the advertisement.Creative rights and approval responsibilities are confirmed.Conversion actions are defined and tested where tracking is used.Media spend, production and management costs are separated.The team knows how to respond to enquiries or fulfil orders.

LAM / WORKING TOOL

Measurement discussion

0 / 6 reviewed

The business decision comes before the choice of dashboard.A qualified enquiry is defined with the sales team.Every important event has a purpose and an owner.Consent dependencies and observation limits are documented.Reporting connects channel metrics to commercial context.Each review ends with a specific next decision.

LAM / WORKING TOOL

Payment readiness

0 / 6 reviewed

Provider acceptance and relevant commercial terms are confirmed.Successful, failed and cancelled payments have been tested.Repeated notifications do not create duplicate orders.Refund and subscription responsibilities are assigned.Confirmation messages accurately reflect the payment state.Support knows where to find transaction information.

Expertise

Industries

Working with LAM

Bring better questions to the table.

Campaign readiness

Measurement discussion

Payment readiness